In this image Pro surfer Ben Skinner is being used to promote a British Surfing magazine called Pitpilot because he says he's dyslexic and it's easy to read. The company that created the add was Pitpilot who is trying to get people to subscribe to their magazine by using Skinner as their promotional tool and they offer free Volcom merchandise to the first thirty subscribers. Pitpilot is using logos by having Skinner's comment on the add and pathos by enticing people to subscribe soon to possibly win free Volcom merchandise. Since pitpilot's main subscribers are people from Britain they are using one of the top Britsh surfers in the world to sell their magazine because people know who he is and have respect for his surfing ability making them more likely to purchase the magazine. Pitpilot had to make some kind of agreement with the surfing company Volcom to use their merchandise for the first thirty subscribers.